After marketing the hell out of the 'Blair Witch' for the better part of a month, it doesn't appear it will pay off for Lionsgate.. The unwanted sequel only pulled in around $4 million at the North American box office on Friday, on it's way to a disappointing $9.4 million opening weekend..
But to be fair, the film will probably make a profit in the end - production cost was only $5 million, pretty much guaranteeing the Blair Witch will not lose any money..
Written by: Simon Barrett and Directed by: Adam Wingard - Cast: Valorie Curry, Callie Hernandez, James Allen McCune, Wes Robinson, Corbin Reid and Brandon Scott...
Plotline: A group of college students venture into the Black Hills Forest in Maryland to uncover the mysteries surrounding the disappearance of James’ sister who many believe is connected to the legend of the Blair Witch. At first the group is hopeful, especially when a pair of locals offer to act as guides through the dark and winding woods, but as the endless night wears on, the group is visited by a menacing presence. Slowly, they begin to realize the legend is all too real and more sinister than they could have imagined...